Trendletter

April 2012 - Beauty Issue

© Grégoire Alexandre / NellyRodi

Beauty is a schizophrenic industry. As a “companion” to fashion, it is one of the industries most sensitive to trends with new movements and transformations in tastes, colors and attitudes each season, depending on what’s “in the air”. It is also an innovative sector with long-term product developments and new formulas or textures to reinvent. It means industry specialists must play intellectual “gymnastics” : think about today yet conceive tomorrow at the same time.

 

Since it was founded, NellyRodi has been an ally of the beauty industry, helping companies profit from its long and short-term visions to answer needs going at two paces. On one hand, we deliver prospective visions by using consumer behavioral studies specific to the beauty industry or deciphering new attitudes and observations for the next 5 years. On the other, we contribute to new ideas by anticipating upcoming color ranges, textures, beauty routines and innovation for different markets. And to respect the identity of each brand we continually [...]

beauty trends

Some beauty trends that cause us to re-think given ideas ...

© Grégoire Alexandre / NellyRodi

The Japanese technique of layering (mille-feuilles) that consists of a precise, 6-step beauty routine is being talked about constantly. What we retain, less than the actual process, is an increasing attention to skin care that multiplies steps without [...]

© AESOP & APC / Post Poo Drops

 After reading the label, we may ask what excellent “good taste” brands – AESOP & APC – could be doing with this type of project. But we like their ability to rethink the least glamorous of indoor fragrances. We believe [...]

© Grégoire Alexandre / NellyRodi

This is not new, yet magazines continually laud the anti-age properties of retinol. Criticized for its instability and risk to sensitive skin, new methods have succeeded in erasing its faults and keeping its essential, [...]

news nellyrodi

© NellyRodi

Discover the beauty world as seen by NellyRodi, developed by themes in our Beautylab® trendbook. Fall-Winter 13/14 will be about Maximalism, Modesty, Funtasy and Fantasmagoria ! See the color ranges, material samples, hair or makeup looks and packaging trends for each theme plus a trend spotlight and profiles of emerging consumers.

 

Extract : We re-invent beauty formulas as in a laboratory !

 

“Escape reality, approach the other world, be shaken up by the unusual turbulence of a hybrid, strange, mutant, even worrisome universe. Between dream and nightmare, take a position in this moving, vibrant, changing field where the final goal is sensations and the absolute value of experience.

 Chemistry, alchemy, science, conscience, for ‘digitalizers’ in search of new creative galaxies, the imagination is not enough, we need to boost electronics. A tension between technological temptations and magical experiments.”

 

Discover Beautylab® and NellyRodi’s other key publications for Fall-Winter 13/14

 For more information : Leïla Hamadou (lhamadou@nellyrodi.com)

 

© Grégoire Alexandre / NellyRodi

The theme for the 2012 session : “Science & Creation, new rules of the game” 

Speakers include :

Cédric Villani, (Director of the Henri Poincaré Institute & winner of the Fields 2010 medal) who will speak of the relationship between science and creation

Jean-Jacques Picart (Fashion and luxury goods consultant) on the new breath of [...]

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© Magali-An Berthon/ Tissus & Artisans du monde
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©NellyRodi

Fashion product

Fashion update FW 12/13 : Theatrical volume Moodboard : Embroidery goes wild, Protuberances

 

©NellyRodi

Trade fair synthesis

Tradeshows : 1ère Classe & The Box, Paris sur Mode / Vendome Luxury  Home : Mirror, mirror

© NellyRodi

Fashion – Color

Fashion update FW 12/13 : True Blood

Runways : Fall Winter Ready to Wear Women

NellyRodiLab, what is it ?

NellyRodiLab.com is a trend information service geared towards creative professionals. With a daily update and over 1400 exclusive items already available, this short-term, transversal tool is the ideal complement to NellyRodi trend books and consulting jobs.

How to subscribe ?
By subscribing to the “NellyRodi community” formula (trend book + unlimited access to NellyRodiLab during the season ! ) For more information, contact Alexandra Jubé (ajube@nellyrodi.com)

city guide paris

© Manuel Obadia / Coïncidence

This boutique is like a contemporary curiosity chest with its concrete walls and interesting fashion and design selection : Fashion – Olivier Borde, Dark Shadow by Rick Owens, Silent by Damir Doma, Calla, Ann-Sofie Back, D-efect, Mes Dames, Martine Rose, Sawa shoes, Porter accessories, Nicolas Theil / Design – lamps and shelves by Pol Quadens, [...]

© Gallery Armel Soyer

Located in the heart of the Marais, the Armel Soyer Gallery offers a contemporary, global approach by using a classic conception of design. Craftsmen’s work blends with emerging or well-known artists, inscribed in the 21st century’s decorative arts movement. We like the subtle creations of  [...]

© Paul Hyde / Classico Argentin

After mini pastries, puff pastries, gyozas and dim sum, the new edible fix comes from the food stalls of Buenos Aires. Specializing in empanadas, Classico Argentino proposes these little breads stuffed with a variety of sauces – yet another gourmet fast food. To eat in or take out, we are seduced by  [...]

Kenzo

In the expert hands of Humberto Leon and Carol Lim (from Opening Ceremony), Kenzo has a new creative direction. An illustration of this change ? The rue de Rennes boutique has undergone a serious face-lift and imposes the brand’s new codes in a playful, colorful  [...]

La Chambre Aux Oiseaux

This new Paris brunch spot has been crowded since it opened ! La Chambre Aux Oiseaux resembles a “very British” tea salon where the decor and wallpaper plunge us into another era. The menu includes breakfast, brunch and [...]

Café Télescope

 

Coffee is definitely in fashion ! In a relaxing place decorated with care and equipped with the best machines, we can savor the quality coffee : the owners have opted for the Über Boiler by Marco, a wonderful coffee machine developed in collaboration with [...]

Delfonics

The Delfonics stationery store combines Japanese know-how and contemporary design with a perfect selection of office accessories such as notebooks, folders and photo albums in a range of pastels that proudly show off its catch-phrase : “Inspiration comes from [...]

city guide beauty

©  Nacása & Partners Inc / Shiseido The Ginza

Here decor and cosmetics blend in an uncommon beauty experience. Located on three floors, Shiseido’s space in Tokyo, opened a year ago, presents an exceptional offer with a test corner, product samples, a photo studio, high-end products and a high-tech area with interactive mirrors offering a  [...]

© Spa Caudalie

Located in the Vila Nova de Gaia, in the heart of one of Porto’s historic wine houses, the Yeatman Hotel benefits from an exceptional panorama of the Douro River, a UNESCO world heritage site. In this picturesque location, the cosmetics brand has [...]

© Woodley & Bunny

A hybrid apothecary begun in the ultra-trendy Williamsburg neighborhood in New York, Woodley & Bunny is THE beauty and cosmetic boutique in the United States. Owners Misha and Erin propose a subtle blend of rare niche products that are [...]

© Atsushi Ishida / Arkhe

A beauty salon whose name “Arkhe” reminds us of the ancient belief that water is the source of all creation. Its impressive creative inspiration is designed by the Twoplus-a agency. Recycled aluminum leaf on the ceiling submerges the space and reflects a soft, watery light that [...]

ES NAIL – Los Angeles

The craze for extravagant manicures continues, fashionistas across the Atlantic have found happiness at Es Nail ! This Japanese Nail Art specialist, whose clients include the wild Lady Gaga, just opened their first American store in Los Angeles. Will we see a Parisian boutique
soon ?

Trendletter contact :

Alexandra Jubé (ajube@nellyrodi.com) assisted by Alexa Waxmann (awaxmann@nellyrodi.com)

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