Layering VS BB Creams
The Japanese technique of layering (mille-feuilles) that consists of a precise, 6-step beauty routine is being talked about constantly. What we retain, less than the actual process, is an increasing attention to skin care that multiplies steps without scaring the consumer. A “slow” trend that contrasts with a parallel upswing for “creams that do eveything” in the footsteps of bb or global creams which have accumulated properties. These two offers indicate an always-more-demanding beauty consumer, no longer content with a single benefit for each product, whatever her income.