Editorial
Since it was founded, NellyRodi has been an ally of the beauty industry, helping companies profit from its long and short-term visions to answer needs going at two paces. On one hand, we deliver prospective visions by using consumer behavioral studies specific to the beauty industry or deciphering new attitudes and observations for the next 5 years. On the other, we contribute to new ideas by anticipating upcoming color ranges, textures, beauty routines and innovation for different markets. And to respect the identity of each brand we continually offer fine-tuned, personalized advice to define brand positioning, territory and name-choosing stategies. Plus we enrich our proposals and client projects by consulting experts – especially semiologists – and consumers via round-table discussions.
This experience in the beauty industry lets us proudly count among our clients innovative leaders in the chemistry or fragrance fields plus brands with international renown such as L’Oreal, Yves Rocher and others in the luxury perfume industry. Our portfolio requires us to maintain a double vision : think about both today and tomorrow to meet industry needs.
TrendsLayering VS BB CreamsThe Japanese technique of layering (mille-feuilles) that consists of a precise, 6-step beauty routine is being talked about constantly. What we retain, less than the actual process, is an increasing attention to skin care that multiplies steps without scaring the consumer. A “slow” trend that contrasts with a parallel upswing for “creams that do eveything” in the footsteps of bb or global creams which have accumulated properties. These two offers indicate an always-more-demanding beauty consumer, no longer content with a single benefit for each product, whatever her income.
Old recipes : RetinolThis is not new, yet magazines continually laud the anti-age properties of retinol. Criticized for its instability and risk to sensitive skin, new methods have succeeded in erasing its faults and keeping its essential, excellent, anti-age properties. A comeback which indicates the need for brands to not always launch themselves in the frenzied race for new items, but rather capitalize on beneficial molecules. Anti-glamour : Post-Poo DropsAfter reading the label, we may ask what excellent “good taste” brands – AESOP & APC – could be doing with this type of project. But we like their ability to rethink the least glamorous of indoor fragrances. We believe these first “must-have” products for the bathroom will inspire other brands. Want to bet ?
NellyRodi NewsNellyRodi meetings for innovationThe theme for the 2012 session : Speakers include : Plus two round-table discussions with prestigious guests. June 21, 2012 – afternoon LAST YEAR AT NELLYRODI MEETINGS FOR INNOVATION HOW TO REGISTER To reserve your place at the 4th Meetings for Innovation, Please download the enclosed formula (here), fill it out and send it to Leïla Hamadou (lhamadou@nellyrodi.com) FEES
Beauty Book : Beautylab® Fall-Winter 13/14Discover the beauty world as seen by NellyRodi, developed by themes in our Beautylab® trendbook. Fall-Winter 13/14 will be about Maximalism, Modesty, Funtasy and Fantasmagoria ! See the color ranges, material samples, hair or makeup looks and packaging trends for each theme plus a trend spotlight and profiles of emerging consumers. Extract : We re-invent beauty formulas as in a laboratory ! “Escape reality, approach the other world, be shaken up by the unusual turbulence of a hybrid, strange, mutant, even worrisome universe. Between dream and nightmare, take a position in this moving, vibrant, changing field where the final goal is sensations and the absolute value of experience. Chemistry, alchemy, science, conscience, for ‘digitalizers’ in search of new creative galaxies, the imagination is not enough, we need to boost electronics. A tension between technological temptations and magical experiments.” Discover Beautylab® and NellyRodi’s other key publications for Fall-Winter 13/14 For more information : Leïla Hamadou (lhamadou@nellyrodi.com)
What' s Hot at NellyRodilab ?Trade fair synthesis
Fashion – Product
Fashion – Color
NellyRodiLab, what is it ?NellyRodiLab.com is a trend information service geared towards creative professionals. With a daily update and over 1400 exclusive items already available, this short-term, transversal tool is the ideal complement to NellyRodi trend books and consulting jobs. How to subscribe ?By subscribing to the “NellyRodi community” formula (trend book + unlimited access to NellyRodiLab during the season ! )
City Guide BEAUTYSHISEIDO THE GINZA – TokyoHere decor and cosmetics blend in an uncommon beauty experience. Located on three floors, Shiseido’s space in Tokyo and opened a year ago presents an exceptional offer with a test corner, product samples, a photo studio, high-end products and a high-tech area with interactive mirrors offering a new type of digital cosmetic experience. Without forgetting custom-made advice adapted to the needs of a demanding clientele.
Ginza, Chuo-ku, 08 – 07 – 10 ARKHE BEAUTY SALON – ChibaA beauty salon whose name “Arkhe” reminds us of the ancient belief that water is the source of all creation. Its impressive creative inspiration is designed by the Twoplus-a agency. Recycled aluminum leaf on the ceiling submerges the space and reflects a soft, watery light that fills the area’s elegant, sensual curves. Design and architecture at the service of beauty … with breathtaking results.
2-2-10 Midorigaoka, Yachiyo, ES NAIL – Los AngelesThe craze for extravagant manicures continues, fashionistas across the Atlantic have found happiness at Es Nail ! This Japanese Nail Art specialist, whose clients include the wild Lady Gaga, just opened their first American store in Los Angeles. Will we see a Parisian boutique soon ? 8384 Melrose Ave Los Angeles SPA CAUDALIE – PortoLocated in the Vila Nova de Gaia, in the heart of one of Porto’s historic wine houses, the Yeatman Hotel benefits from an exceptional panorama of the Douro River, a UNESCO world heritage site. In this picturesque location, the cosmetics brand has opened a Wine-therapy Spa. The double room price per night starts at 154€ (low season) and 229€ (high season).
Rua do Choupelo (Sta. Marinha), 4400-088 Vila Nova de Gaia, WOODLEY & BUNNY – Los AngelesA hybrid apothecary begun in the ultra-trendy Williamsburg neighborhood in New York, Woodley & Bunny is THE beauty and cosmetic boutique in the United States. Owners Misha and Erin propose a subtle blend of rare niche products that are hard to find in America (Absolution, Hervé Herau, Sachajuan Professional, Sentara Skincare, Me!, Swedish Skincare System,…). A success story for this brand which just opened a boutique on the West Coast !
8318 1/2 West 3rd Street
City Guide PARISFASHION / KenzoIn the expert hands of Humberto Leon and Carol Lim (from Opening Ceremony), Kenzo has a new creative direction. An illustration of this change ? The rue de Rennes boutique has undergone a serious face-lift and imposes the brand’s new codes in a playful, colorful universe with multiple motifs and novelties.
60-62 rue de Rennes FASHION / CoïncidenceThis boutique is like a contemporary curiosity chest with its concrete walls and interesting fashion and design selection : Fashion – Olivier Borde, Dark Shadow by Rick Owens, Silent by Damir Doma, Calla, Ann-Sofie Back, D-efect, Mes Dames, Martine Rose, Sawa shoes, Porter accessories, Nicolas Theil / Design – lamps and shelves by Pol Quadens, an eyeglass presentation by Marion Guillermin, a Nigel Coates couch and Henny Van Nistelrooy chandeliers …
182-184, rue Saint Martin STATIONERY – DelfonicsThe Delfonics stationery store combines Japanese know-how and contemporary design with a perfect selection of office accessories such as notebooks, folders and photo albums in a range of pastels that proudly show off its catch-phrase : “Inspiration comes from working”. We can relate to this philosophy.
Carrousel du Louvre DESIGN / Armel Soyer GalleryLocated in the heart of the Marais, the Armel Soyer Gallery offers a contemporary, global approach by using a classic conception of design. Craftsmen’s work blends with emerging or well-known artists, inscribed in the 21st century’s decorative arts movement. We like the subtle creations of Emmanuel Bossuet who has collaborated with prestigious companies such as Cartier, Lalique, Swarovski and even NellyRodi. 19-21 Rue Chapon BRUNCH / La Chambre Aux OiseauxThis new Paris brunch spot has been crowded since it opened ! La Chambre Aux Oiseaux resembles a “very British” tea salon where the decor and wallpaper plunge us into another era. The menu includes breakfast, brunch and children’s formulas.
48, rue Bichat FOOD / Classico ArgentinoAfter mini pastries, puff pastries, gyozas and dim sum, the new edible fix comes from the food stalls of Buenos Aires. Specializing in empanadas, Classico Argentino proposes these little breads stuffed with a variety of sauces – yet another gourmet fast food. To eat in or take out, we are seduced by Enrique Zanoni’s inexpensive, tasty tidbits.
46 rue Saintonge CAFE / TélescopeCoffee is definitely in fashion ! In a relaxing place decorated with care and equipped with the best machines, we can savor the quality coffee : the owners have opted for the Über Boiler by Marco, a wonderful coffee machine developed in collaboration with the world’s two champion baristas … Only at Telescope !
5 rue Villedo
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