January 2012 – Special Trade Fairs
© Grégoire Alexandre / NellyRodi
2012.
Some see in this new year the end of the world. We are definitely not part of this group. Instead of dystopia, we prefer imagining new utopias and welcome tomorrow’s mutations with curiosity and impatience. ‘Yes Future !’ is the title of our latest ‘Lifestyle & Attitudes’ book.
Of course, our era is inscribed under the sign of permanent mutation and it may be perplexing to integrate these transformations in a company strategy. But as we have done in the past 25 years, we continue to offer new ideas and accompany you as you move forward with changes.
The entire NellyRodi team wishes you an inspiring year !
© Grégoire Alexandre / NellyRodi
Let’s begin the year with our favorite trends to watch in 2012, sector by sector !
WOMENSWEAR : SIMPLEXITY
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Buoyed by the neo-modesty trend, a pure wave gains in both depth and tactility. Simplexity refers to a new silhouette which appears minimal but subtly incorporates complex fabrics, associations and weaves. Example : The new Chloé collection by Claire Waight Keller |
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Chloé |
MENSWEAR : UPPER-CASUAL
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The heritage wave mutates. From its roots, it conserves a denim culture and rough inspiration but adds subtlety to the silhouette. Extremely rustic looks evolve towards high-end visions of cleaner lines while noble fabrics recall an Italian elegance. Example : ACNE blends a denim culture with pure lines in its new space at 3 rue Froissart in Paris (see City-Guide). |
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©ACNE Studios |
LINGERIE : FETISHAPE
At the crossroads of shapewear and feti-chic, we mix codes to define a hybrid lingerie. From the first, it borrows ergonomy and technical materials, from the second it takes erotic codes, curving the silhouette with bondage inspirations reworked for sportswear.
Example : creations from the VLP brand.
BEAUTY : ESTHETIC COMBINATIONS
Though Fred Farrugia launched the idea in packaging, it is in real products that combinations will increasingly have a place. A desire to appropriate and personalize invites us to mix our own products (perfumes, skin creams, makeup…) and invent bridges between various beauty components.
Example : Jo Malone’s Fragrance Combining : fragrances are associated to create new ones / the palette of Tom Ford’s new cosmetic range is conceived to echo the brand’s perfumes.
DECORATION/DESIGN : SWEET FREAKS
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In contrast to pure Scandinavian lines, we pay homage to defects and whimsical touches that transform objects into pleasantly unexpected, yet odd elements. Furniture comes to life and mutates as strange monsters ! Discover “Sweet Freaks” in January, the NellyRodi trend forum at Maison & Objet. Example : The Euro Tropiques dishware collection by the Campana Brothers for Bernardaud. |
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© Bernardaud |
MEDIA : INTERMEDIALITY
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Finally, for the Paper vs Screen debate, we don’t have to choose. Instead, “complimentarity” will be the key word as different media supports influence each other, giving birth to “intermediality”. When paper supports borrow codes from the virtual world (sending readers to other parts of a magazine, graphic codes…) or web magazines and television borrow structure from the paper press (columns, tones…). Example: Digital inspirations in “M” Magazine by Le Monde. |
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© M, le magazine du Monde |
FOOD : BURN !
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We detour to discover burned flavors in creative cuisine. More than just a new form of cooking, new aromas are defined - burned bread, carbonized shellfish – that honor traditional failures, giving them creative validity. But for those who see this as an excuse to explain their kitchen mistakes, forget it : as with all cooking, the perfect burn cannot be done at random ! Example: Creations from the chef who reinvented Peruvian cooking, Gaston Acurio. |
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© Cédric Violett / NellyRodi |
RETAIL : MULTI STORE
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E-commerce gives birth to hybrid retail forms. Among them, sales sites group together not only brands, like a classic multi-brand store, but a selection of independent boutiques proposing their own multi-brand offer. A way to discover a unique selection of boutiques with a single vision, instead of just a brand. Example: The Farfetch site offers a selection of concept stores like l’Eclaireur, 58 Mr, Beyond the Valley… |
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© Farfetch |
HIGH TECH : VOICE RECOGNITION
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We see research in permanent intuition, touching an object can now be combined with the security of voice recognition (each voice is unique). Keep an eye on this innovative direction as new technologies advance. Example: Ford’s SYNC© technology lets the driver activate options : it recognizes him by his voice. |
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© Grégoire Alexandre / NellyRodi |
© Grégoire Alexandre / NellyRodi
« As if we needed time to turn the page on the 20th century… we have spent over a decade groping around and experimenting to acclimate to the new millenium. During this period, fashion, in deference to its past, continued to look backwards…
Reaction…
Let’s finally react so this melancholic, anesthetizing climate doesn’t weigh us down but instead raises us to the frontier of our imagination, between virtual and spiritual worlds by using science and new technologies. The future carries hope, let’s praise futurist utopias !
Action…
Let’s again become actors in our own lives to improve the everyday. By answering a need for a soft naturalness, let’s reinject vegetation and humanity in the city and encourage participative, cooperative approaches. Let’s emphasize the essential and return to simplicity as we persevere in our quest to live better… let’s learn to make miracles out of next to nothing. »
« Re-Act » This is the key word in NellyRodi’s new Fall-Winter 2013-2014 publications ! Discover it interpreted in the Color, Lingerie, Fabrics, Prints, Pilot, Beauty, Decor & Atmosphere trend books and meet our team during the professional trade fairs !
To note !
Spring-Summer 2013 Conference: Fashion, Beauty and Accessoires, latest session !
Thursday, January 12, 2012 – 2 :30 PM
NellyRodi – 28 avenue de Saint-Ouen, Paris 18e
Information & Registration : Leïla Hamadou (lhamadou@nellyrodi.com)
Reserved for NellyRodi community & workshop pack clients
© Grégoire Alexandre / NellyRodi
TREND FORUMS AND CONFERENCES
Between trend forums and conferences, meet NellyRodi at all the Paris trade fairs !
Maison & Objet
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Trend forum « In a world which vacillates between the disturbing and the too-well-organized, an exciting, creative, experiment of unusual close-ups pairs the absurd with the refined. Juxtapositions, accumulations and reworkings define a psychotropic style. » Discover ‘Sweet Freaks’, the NellyRodi trend forum ! Villepinte Parc des Expositions – Hall 1 From January 20 to 24, 2012 |
Salon de la lingerie
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Trend forum + Conferences « Stop « showing off » intimacy… Stop the « overexposed », « too many celebrities », « too solicited » … stop voyeurism ! We approach this season by discovering « secret passages » which offer us strength, confidence, transmission, connivance… » Discover « Secrets d’Initiés », the NellyRodi trend forum ! Hall 3 And hear trends deciphered in a conference series (Saturday 21 : 10:30 AM / Sunday 22 : 9:30 AM / Monday 23 : 10:30 AM) Paris – Porte de Versailles From January 21 to 23, 2012 |
Who’s Next
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© Who’s Next |
Trend Forum The Prêt-à-Porter joins together with Who’s Next. Today more than ever, experience and wisdom must blend with the low-key craziness of young designers to play and rework the codes of creative excellence. And what if this duality became fashion’s new strength ? A key duality for silhouettes : reassuring, timeless pieces mix with more creative items. Let’s rock the fashion world ! « When creativity meets energy », discover NellyRodi’s two trend forums for ready-to-wear and childrenswear at the Who’s Next trade fair. Ready-to-wear : Espace Private / Hall 7.1 Enfant : Espace Mess Around – Mini Mess / Hall 2.1 Children : Espace Mess Around – Mini Mess / Hall 2.1 Porte de Versailles From January 21 to 24, 2012 |
Conferences
Throughout the fair, the NellyRodi teams will hold two conferences daily;
Fall/Winter 12/13 TRENDS : 11:30 AM – every day
TREND TOUR, a 360° trend circuit : 2:30 PM – every day
PREMIERE VISION
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© Grégoire Alexandre / NellyRodi |
Conferences Come hear Lifestyle, Fashion and Home trends deciphered by the NellyRodi teams during the Première Vision trade fair : February 15, 2012 Art de Vivre : Lifestyle 2013 and F/W 13/14 Decor by Vincent Grégoire : 10:00 AM Fall-Winter 13/14 Fashion in Japanese by Nelly Rodi : 12 :00 noon Fall-Winter 13/14 Fashion in French by Nelly Rodi : 2 :30 PM Fall-Winter 13/14 Fashion in English by Nelly Rodi : 3 :30 PM Room 501/502 – Entrance of Hall 5 Villepinte Parc des Expositions Conferences reserved for NellyRodi workshop & community pack clients To make an appointment immediately, contact Leïla (lhamadou@nellyrodi.com) |
MEETINGS
Come meet the NellyRodi teams during the different fashion and decoration events in January & February. To set up a meeting immediately, contact Leïla (lhamadou@nellyrodi.com)
Meet us at…
Tissus Premier,
Lille / from January 18 to 19, 2012
Espace A 51
Maison & Objet,
Villepinte – Parc des Expositions / from January 20 to 24, 2012
In the entrance of Hall 5A
Who’s Next,
Porte de Versailles – Paris / from January 21 to 24, 2012
Hall 7.1, next to the trend forum
Salon de la Lingerie/Interfilière,
Porte de Versailles – Paris / from January 21 to 23, 2012
Hall 1 Stand C55
Première Vision,
Villepinte – Parc des Expositions / from February 14 to 16, 2012
Hall 5 – zone 5J / 55 (style office area)
© Pierre Hardy – Concept Shoes
ON THE BLOG WITH FREE ACCESS
La maison selon HERMÈS,« Art Boxes »,2012, YES FUTURE !,Save the date : Janvier !,Les vitrines s’animent !,« l 140 » : une édition de 500 nuits,Talents : Pierre Favresse,Les Champs Elysées, côté Sud…,MOYNAT : La Résurrection,La voiture, sujet d’inspiration mode.
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Beauty Material games, Associated fragrances (here)
Forseen / Seen Lifestyle & Attitude 2011, Decor & Atmosphere, Fall-Winter 11/12 (here)
Fashion Updates Fall-Winter 12/13 : Frosty Brown + Golden Yellow, XXL basics, Hybrid Materials (here) |
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© NellyRodi |
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Moodboard Exquisite Corpse, Transparency (here)
Consumer trends « Fétichic » (here)
City Guide Tokyo (here) |
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© Honmura An |
NellyRodiLab, what is it ?
NellyRodiLab.com is a trend information service destined for creative professionals. Updated daily and with over 1200 exclusive articles already available, this short-term, transversal work tool is the ideal complement to NellyRodi’s trend books and consulting jobs.
How to subscribe ?
By subscribing to the ‘NellyRodi community’ formula (trend book + unlimited access to NellyRodiLab throughout the season) !
For more information, contact Alexandra (ajube@nellyrodi.com)
© Grégoire Alexandre / NellyRodi
In Paris for the trade fairs ? So you don’t miss the essential addresses in the French capital, NellyRodi offers you this small guide to take with you everywhere ! You’ll discover our favorite addresses : Food, Fashion, Design, Hotels, Clubs, Beauty, Galleries as well as the latest art openings and current exhibitions. Enjoy your stay and these great discoveries !
Discover all these addresses, and more on www.nellyrodilab.com !
Contact Trendletter : Alexandra Jubé (ajube@nellyrodi.com)
