1. What have blogs and tutorials changed in terms of consumers’ perception of beauty?
In a way, blogs and tutorials allow women to take charge of their beauty and get simple advice. They have also helped them see beauty as a game.

2. With chignon or bang bars and hair salons dedicated only to color, the haircut is no longer the only way to approach hairstyling. What do you think about this?
It’s true that there are other ways “to play” (once again) with a hair. It becomes an accessory, a material we model or dye. I like these little changes…

3. We see more hair salons in apartments that compete with big chains. What does this new offer bring?
I don’t work that way but I think they offer comfort and intimacy in a reassuring place and give the client a relationship of confidence.

4. What are your favorite trends for Spring-Summer 2013?
Short, tousled, square cuts that I call “torn up”, a bit messy. Or undone chignons that are wet, tactile, even oily.

Extract : Women’s Edition

Rive Gauche

« From Boulevard Saint Germain to Place Saint Sulpice in passing by the Pont des Arts and the Sorbonne, a bohemian mood pays homage to an Yves Saint Laurent esthetic with his muse Loulou de la Falaise. In an arty, Parisian mood, a savvy mix of colors, exotic prints and unusual objects also celebrate the eccentricity of designer Catherine Baba or interior designer India Mahdavi.»

The Fall-Winter 14/15 prospective Pilot publication, Color, Print, Lingerie, Men’s Edition, Fabrics and Beautylab® trend books are also available.

For more information on the Women’s Edition and our other publications, contact Leïla Hamadou (lhamadou@nellyrodi.com)

The Pilot & Men’s Edition trend books can now be leafed through digitally!
Have permanent access to NellyRodi trends during your meetings or buying expeditions online or in pdf, with the possibility of printing them out.

Discover the digital versions of Men’s Edition and Pilot ! Contact Leïla Hamadou (lhamadou@nellyrodi.com) to know more about our subscription offers.Reserved for those clients who purchase the “paper” trend book.

www.nellyrodilab.com/e-trendbooks

Every year, NellyRodi invites you for a half-day of conferences to observe the mutations “in the air” and help adapt your company’s strategies to these new circumstances. This 5th edition is all about femininity! American journalist Hanna Rosin launched the debate by predicting the “End of Men”? We see the rise of feminine power in every area (cultural, educational, professional, social…). Will the differences between men and women remain an everyday reality? In a spirit of paradox and rupture, a selection of speakers will discuss questions concerning the new, particularly feminine energies that are currently changing the world!

“The rising force of feminine values in our contemporary societies”,
by Joël de Rosnay, PhD.

“New images of femininity”,
by Vincent Grégoire, Director of the NellyRodi Lifestyle department

“Young women in China”
by Pierre-François Le Louët, President, NellyRodi 
and Agathe Dementhon, Director of the NellyRodi Research department

“Blogs : in the words of women”
by Frédéric Birault, Hairdresser and blogger (Cut by Fred)

“Couplicity : Working in a Pair”
by Aki and Arnaud Cooren, Designers (A+A Coreen)

“Creative Girls”
A discussion between Odile Decq, architect (Studio Odile Decq)
… and a surprise guest

“It’s not just about business”
by Françoise Montenay, President of the Chanel advisory board

* Provisional program, may be modified

June 18, 2013 / 2 :00 – 6 :30 PM + cocktail
Paris / Ecole du Louvre

Practical information

300 € for NellyRodi clients
400 € for others

Download the registration form 
(french conference)

CONTACT : Leila Hamadou (lhamadou@nellyrodi.com).

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