On June 14, the PME (Small and Medium-Sized Companies) Exchange of Paris Ile-de-France, in partnership with the Paris Chamber of Commerce and Industry (CCIP), awarded its « E-Commerce Prizes» for the 4th consecutive year.
The top prize went to an innovative, creative project conceived by Jeanne, Sarah and Thomas –HEC and IFM graduates – whose objective is to introduce young, unknown designers to the public and make their creations accessible to everyone.
The concept ?
MonDéfilé.com is the first e-commerce site that offers visibility and industrial structure to young fashion designers by proposing their exclusive creations at affordable prices to women interested in fashion who are tired of shopping in the big stores. Thanks to closely-calculated production costs and no middleman, the stock issue is by-passed, meaning that the prices are extremely affordable.
The principle ?
1. Pre-select a number of young creative talents by organizing a contest and validating their work by a jury of fashion professionals.
2. These designers propose models inspired by their own creative universes. You can discover their world and vote for your favorite pieces.
3. The models which receive the most votes are then produced by a network of manufacturers and sold on the e-boutique. Home delivery is being planned !
The site already has fifty designers, discover them here !